Brand assets & press kit.

Tab: always capitalised, never "TAB" or "tab". Single word, no "Labs" or "Protocol" suffix. The handle prefix is the literal @ symbol, like @designstudio, not tab:designstudio. Other product names: TabBot, OpenTab, TabRouter, TabHandle. All camel-case, no spaces.

The mark renders at any size from /icon.svg (right-click → Save As). For a full SVG + PNG asset bundle, ping press@thetab.bar.

Tokens live in app/globals.css under :root; the light variant under :root[data-theme="light"]overrides surfaces and text but keeps accent identical.

System font stack, no web fonts, no FOIT. Headlines use font-bold tracking-tight, body uses font-normal. Numeric data uses tabular-nums so payments line up.

• Direct. Short sentences. Active voice. Never marketing-speak.
• Concrete over abstract: "Tab settles in two seconds" beats "Tab is fast."
• Tell the user what they get and what we won't do for them. The walkaway test is the canonical example.
• No emoji except check marks (✓), arrows (→), and section dingbats in product UI. Never in long-form prose.

• Don't recolor the wordmark.
• Don't add a gradient.
• Don't imply a partnership or endorsement Tab hasn't confirmed in writing.
• Don't use the Tab marks to identify your own product. Integrations should say "Powered by Tab" or "Pay with Tab," never "Tab Checkout for <your brand>."

For interview requests or product reviews: email press@thetab.bar with a short note on the publication and the angle. We respond within a couple of business days.